General Research Support Services
We are able to provide support at whichever stage of your project you need us to. Our services include:
- Problem And Objective Identification: We work with clients to properly define or refine research/ business problems & objectives in order to ensure that they get good returns on their investment from research studies.
- Brief generation: We support Marketing and Insights departments in ensuring that they are able to produce briefs that are on point through our Brief Generation Tool Product [BGTP]
- Research And Instrument Design: We come up with research designs for both qualitative and quantitative studies for multiple study types. We also design instruments for data collection in close collaboration with client stakeholders.
- Fieldwork Online & Offline: We provide fieldwork services both as part of projects we designed from the onset or on behalf of various clients, a large proportion of which are other international agencies, who need fieldwork support in our markets.
- Data Capture & Data Mining (Online & Offline): We capture quantitative data in various formats such as SPSS, MS Excel, etc. We also help organizations take advantage of existing data sets through data mining. We also handle qualitative data capture such as transcripts or feedback from diaries.
- Analysis & Reporting: We handle analysis of both quantitative and qualitative data and can take it further to produce insightful reports with actionable findings based on our knowledge of our markets.
- Logistical Support: We step in to make take care of various aspects of logistics as needed from collection of test products through acquisition of stimulus materials to arrangement of transportation for client teams
- Consultancy On Research & Strategy: Support is given on different levels to various types of companies/ departments to help realize research goals and also to make the most of research findings. Arrangements can also be made such that a member of our staff can be embedded in client’s marketing/insights department to provide direct support.
- Customized In-House Company Training / Workshops On Brand Insights, Data Mining & Artificial Intelligence